image bit.ly is another web service like the popular tinyURL. You paste the long URL in the text box at bit.ly, optionally set a custom keyword and click on Shorten button to get the shortened URL.

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For example, let’s say that I am researching on water purifiers and came across a page whose URL is http://www.eurekaforbes.com/products/healthylife/wpurifier.php. Now I want to be able to go to this link in the future without having to bookmark and by just typing out an URL. I can go to bit.ly, specify ‘aquaguard’ as the keyword and it will generate this URL which points to the same page: http://bit.ly/aquaguard.

bit.ly doesn’t yet have all the useful tools like a Firefox add-on or integration in Twitter clients like twhirl. A browser bookmarklet is available though. But with a good API to shorten, expand and extract URL info, I am sure bit.ly is going to replace tinyURL from its #1 spot.

Visit bit.ly.

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